Acquisition Evaluation & Feasibility Study

Are you considering building, acquiring or developing a hotel project?

Our team will conduct broad-scale analyses of prospective sites you are considering for development or existing hotels you are looking to acquire. We will provide you an in-depth market analysis as well as anticipated pro forma impacts. Feasibility study breadth includes brand assessment services and a willingness to serve as a point person for lending institutions.

Location Matters

Hotels are truly in two businesses: One is the hospitality business but the second is the real estate business. The maxim, "Location, location, location" could not be more relevant to properly developing or acquiring a hotel. Our team will assess both the market feasibility and the economic feasibility of your project. From analyzing business and trade areas to major attractions to defining competitive trade area properties, we will evaluate your location and estimate its ability to meet your financial development objectives.

Determining development costs requires a multi-faceted approach

Hotels have a myriad of associated development costs. It is imperative to accurately identify the land cost, cost of construction, cost of FFE and operating equipment, pre-opening expenses and franchise costs. Our team will help quantify theses various costs and tie them back to pro forma room rate expectations on a per room basis.

Can a distressed property be converted into a successful, cash positive performer?

In many cases the answer is "yes." We can help you identify the necessary changes to make a positive difference in house profit and EBITDA. Issues relating to the way a property is being managed to key physical upgrades that may be necessary are often identified as determining factors in a hotel's poor performance. Poor revenue management and inventory distribution are also common problems that can be corrected with the right oversight. Let us help you bridge the gap between less than optimal market performance to a high-yielding, cash positive outcome.