Complete Business Assessment

Every entity in the hospitality industry serves the public while contending with multiple dynamic influences. Market conditions, geographic factors and destination assets all contribute heavily to the success or failure of a business. At the end of the day, those who are the most successful managing the interplay of guest services, operations and marketing outreach programs… win. Our method is based on a holistic approach, looking at all phases of revenue creation programs, marketing efforts, and day-to-day operational practices.

Top Line Drives Bottom Line

The time-tested adage, "You cannot cost cut your way to profitability," often gets forgotten in a difficult economy. Our team will review your current revenue management programs, study your distribution channels, evaluate your combined media/direct marketing/advertising spend and review your overall marketing programs. We will identify targets for revenue creation, suggest new outreach strategies and pinpoint misdirected or misspent dollars.

Customer Service is King

Everyone talks about it but so few hospitality businesses get it right. However, those that are able to institutionalize outstanding service stand out from the rest. We will evaluate your guest services from the pre-booking phase to your curb. We will audit your guest service delivery systems including hiring and training practices; leadership and company ethos; software and wetware systems; and assess your front and back of the house operations. From the revelations gleaned, custom learning tools and significant service improvements will be realized by you and your team.

Location Matters

How strong is the appeal of your market locale to the consumer? Is there a difference between an attraction that exists in Peoria versus Orlando? Does the destination matter? We think so. Our team will perform an analysis of your geographic destination, size up current market conditions, derive a true competitive set, and take measure of the efficacy of the current tourism promotion efforts. The information garnered from this exercise will drive decisions you make in the future.

Profit from Your Decisions

Intelligent decision making drives profitability. We will analyze your profit and loss statement and identify cost centers and revenue opportunities. We will discover partnership opportunities, assess current pricing and sell strategies, and identify key sources of business for your property.